Old Jeans. New Purpose. 

Recycle Your Denim with Veronica Beard.

From February 17 to March 3, bring any pair of jeans made with 90% cotton or higher to a Veronica Beard store and we’ll recycle them responsibly through Cotton’s Blue Jeans Go Green™ program. As a thank you, you will receive 20% off any same-day in-store denim purchase. 

Blue Jeans Go Green™ is a trademark of Cotton Incorporated