subtle. soft. beautiful. clean. pure.
there is a thread that runs through all that erica tanov does, whether its her women's wear collection, her home wear collection, or the serenity she creates in her stores. it has to do with a sense of well being.
for erica, design is the process of discovering, or rediscovering, the essential nature of things.
a california native, erica moved to new york in 1985 to study at parsons school of design. after graduating she remained in manhattan where she first worked for designer rebecca moses. she launched her eponymous collection in 1990. her earliest pieces -- seamed slips and chemises -- reflected erica's dedication to the finest fabrics, meticulous construction, and subtle details. for her, quality is more a reflex than a decision. it's second nature, she explains: "i've always been drawn to things that have an enduring beauty, that are well-designed and well-made."
erica returned to the bay area in 1994 to open her first retail store in the building where her grandfather once ran his laundry business. her store quickly gained a loyal following and was soon moved to a larger space on fourth street in berkeley. shortly after, in 1999, a second store was opened on elizabeth street in new york city followed by a san francisco store on fillmore street. the marin store is her fourth, opened in 2010.